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Articles on web development, WordPress engineering, performance optimization, and lessons learned building products for clients worldwide.
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From the Blog
30 Days of Trends, One Takeaway: Ship Less, Polish More
The common thread across a month of posts about web development and WordPress in 2026: most sites would be better if their teams shipped less and polished more.
Hosting Isn’t a Commodity: Where Your Money Actually Goes
The $4/month and the $30/month hosts are not selling the same thing. Here’s where the money actually goes, why it matters, and when cheap hosting is fine
GraphQL vs REST for Your WordPress Site: The Practical Take
REST and GraphQL are both solid choices for talking to WordPress in 2026. The right one depends on what you’re building — and the biggest practical differ
What a Good Project Kickoff Looks Like (Hint: It’s Not About Design)
The website projects that succeed don’t start with design. They start with precise answers to why, who, and what success looks like. Here’s what a g
The Real SEO Work in 2026 Is Technical
Most SEO advice in 2026 is stuck in 2015. The real wins are technical — Core Web Vitals, crawlability, structured data, internal linking. Here’s what to l
When to Migrate Off WooCommerce (And When Absolutely Not To)
Someone will eventually suggest you migrate off WooCommerce. Sometimes they’re right. Often they aren’t. Here’s an honest breakdown of when th
Why We Build With React Server Components in 2026
React Server Components aren’t a developer fad — they’re a technology that produces faster, cheaper sites without compromising anything. Here’
The Myth of the Turnkey Website Template
‘Just add your content’ is the three-word phrase doing more heavy lifting than any other in web design marketing. Here’s what actually happens
Progressive Web Apps: The Mobile App You Don’t Have to Build
Before you commit to building a native mobile app, check whether a Progressive Web App would cover what you actually need. In 2026, PWAs can do most of what a n
Content Workflows in 2026: Where WordPress Still Wins
The quiet advantage of WordPress in 2026 isn’t its architecture — it’s its content workflow. Roles, revisions, scheduling, media, editorial plugins.
How AI Is Changing What Your Developer Actually Bills You For
AI has changed what developers bill you for — some things cost less, some cost more, some have disappeared entirely. Here’s the honest breakdown of the sh
The Speculation Rules API: A Free Speed Boost You’re Probably Missing
WordPress 6.8 includes a browser feature that makes page navigation feel instant — and most sites aren’t using it. Here’s what the Speculation Rules
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